Love the New Always Discreet® Boutique That Looks, Fits & Feels More Like Real Underwear

Disclosure: This post was written in partnership with Always Discreet ® Boutique. All opinions are 100% my own.

Did you know that 77% of women say the idea of wearing bladder leak underwear makes them feel older than they would like to feel¹?  You can definitely count me as one of those women.

For this reason, I was very curious and intrigued to attend a recent event at Penthouse 45 for the launch of the Always Discreet ® Boutique. You wouldn’t imagine an event to introduce a new line of beautiful bladder leak underwear would be as fun as this event was but I learned so much about the new product all during a night of pampering.

I think we all want to feel special from our head to our toes including those of us who might have to wear bladder leak underwear. Always Discreet Boutique’s mission is to change the perception of bladder leak underwear, which I can appreciate since 2 in 3 women who have tried bladder leak underwear avoid wearing them all together, even when they know they need them¹.

Should we have to tradeoff bladder leak protection and feminine underwear that makes us feel beautiful and confident? A resounding NO!

4 Things I Learned About Always Discreet Boutique from the Event:

1. 71% of women state they would put their bladder leak underwear in their panty drawer if it was pretty¹.
2. Always Discreet Boutique conducted extensive research interviewing a diverse set of women to gain their feedback to garner what frustrated them with the current bladder leak underwear on the market.

 

3. The product is designed with silky-soft fabric in a flattering rosé color with delicate lace prints inspired by fashion industry and pantone trends. I was so excited to see the difference in the comfort, cut, color and softness of the new design compared to the scratchy, hideously designed alternatives on the market.
4. During a demonstration at the event, I was impressed at how much liquid Always Discreet Boutique could hold and that’s because it offers incredible performing protection that is hidden inside is a super absorbent core with unique RapidDry™ technology. The core looks thin but it can hold a lot of fluid.

During the event, I had the pleasure of chatting with Dateologist, and author of “Flirt For Fun & Meet THE ONE,” Tracey Steinberg to get some dating tips.

 

• Smile and have a good laugh
• Never forget that confidence is sexy and beautiful
• Wear a favorite accessory, that can be a favorite necklace, perfume or lipstick color
• Always be true to yourself!
• Don’t look at your cell phone and focus

Remember you are not alone and gone are the days of wearing bulky and ugly bladder leak underwear.  Always Discreet Boutique which is available at retailers nationwide for the suggested retail price of $11.99 for a 12-count pack so you can try the technology first hand.

For additional information on Always Discreet and the new Always Discreet Boutique, please visit www.alwaysdiscreet.com.

 

Survey Methodology

¹The Always Discreet Boutique Online Study was conducted by MSLGROUP Research.

² Fem Care AI analysis – “Nielsen Homescan Panel ending March 2012 looking at Fem Care purchases in HH 50+ that have no teenagers at home.”