BIATCH Tequila is challenging the tequila industry with its unapologetically bold brand, exceptional quality, and a mission to empower. Crafted for those who embrace confidence, authenticity, and an unstoppable spirit, BIATCH Tequila embodies the essence of modern luxury while paying homage to traditional tequila craftsmanship.
Visionary entrepreneur and BIATCH Tequila Founder “Aunt Sue” Hrib is not your typical spirits industry founder.
“The name ‘BIATCH’ is a statement,” said Hrib. “we are using the lips of the bottle to take back the narrative of the word to mean ‘Fierce and Unapologetic’. It’s about being part of a community and owning who you are, taking up space, and doing so with confidence and class and femininity. We’re here to shatter expectations, not just in branding but in taste and experience as well.”
BIATCH Tequila is grown, harvested, distilled and bottled in El Arenal, Jalisco, Mexico, the birthplace of the world’s tequila. BIATCH is 100% Blue Weber Agave, the brand is committed to sustainability, quality, and authenticity. The distillery is owned by a family but run by the women in the family. Each bottle of BIATCH Tequila undergoes a meticulous production process to ensure smoothness, depth, and complexity in every sip. The collection features:
- BIATCH Rosa Blanco Premium – Ripe peach honey sweetness of cooked agave lightly rested in Napa & Sonoma Red Wine barrels adding the light pink hue and smoothing the alcohol so there’s no aftertaste. The Rosa Blanco is perfect for sipping neat or elevating classic cocktails.
- BIATCH Reposado Premium – Naturally sweet flavor of hand-selected cooked agave, aged 9 months in American Oak Bourbon Barrels delivering balanced notes of cocoa and dried fruit with hints of caramel. A taste that delivers on the olfactory promise.
BIATCH Añejo and Extra Añejo Ultra Premiums will be released in 2026.
