Recently, I attended the Columbia Sportswear event unveiling their “Tested Tough” global brand platform, inspired by the company’s Pacific Northwest heritage and the original Tough Mother campaign that featured current Chairman, Gert Boyle, and her son current CEO, Tim Boyle.
“Tested Tough isn’t just an ad campaign or tagline, it’s the promise of our seventy-seven year-old brand. It’s what motivates each and every employee to build and deliver great products,” said Stuart Redsun, Columbia Sportswear Company’s Chief Marketing Officer. “The Tested Tough brand platform kicks off this fall, with the largest global campaign in our history. We are excited to showcase the rigor and fun that goes into Columbia product testing from our own backyard; Portland, Oregon and the Pacific Northwest.”
Here are some of my favorite looks from the Columbia Sportswear Fall Collection:
Heatzone 1000 Turbodown Jacket
Men’s Turbodown Jacket
Trail Flash Short Sleeve Shirt
Outdry Ex Diamond Shell
Gert’s Back. Columbia’s iconic chairman and tough mother Gert Boyle has returned to ensure her gear is “Tested Tough” byby sending her employees out in the most miserable conditions of the Pacific Northwest.
Whether you are an outdoor person or just need to stay dry and warm, visit Columbia.com, the flagship brand of Portland, Oregon-based Columbia Sportswear Company. The company has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938 that keep people warm, dry, cool and protected year-round.
Disclosure: NYC Single Mom received a Columbia Sportswear sample coat to facilitate this post. Opinions are 100% my own.
